Prowly Cookie Policy
Last updated: 17 June, 2021
This Cookie Policy explains how Prowly Sp. z.o.o.. and its affiliates (collectively “Prowly”, “us” or “we”) use cookies, web beacons, tracking pixels, clear gifs and other similar tracking technologies (collectively "Cookies") when you visit websites owned and operated by Prowly that link to this Cookie Policy (each a “Website” and collectively “Websites”). It explains what these technologies are and why we use them, as well as how to control our use of them.
This Cookie Policy forms part of our Privacy Policy, which sets out how and why we collect, store, use and share personal data generally, as well as your rights in relation to your personal data. Please read our Privacy Policy for information on these items. Capitalized terms used in this Cookie Policy but not defined herein have the meanings set forth in our Privacy Policy.
By choosing to use the Website you acknowledge that we may set strictly necessary Cookies (described below) on your computer or other device to operate and administer the Website. Further, where you give permission, we may also set certain Cookies that are not strictly necessary, described below.
What are Cookies?
Cookies are small pieces of information (text files) that websites place and store on your computer, mobile phone or any other device that can access the Internet when you visit a website. The next time you visit the website, Cookies allow that website to recognize your browser. Cookies may store user preferences and other information, such as a user’s login details. Cookies may also be used to collect statistics on users’ use of a website or to ensure that certain graphic elements are correctly displayed and all functionalities of the website work properly.
Cookies can remain on your computer or mobile device for various periods of time. Some Cookies are 'session Cookies', meaning that they are stored temporarily on your computer or other device only while your browser is open. These are deleted automatically from your computer or other device once you close your browser.
Other Cookies are 'persistent Cookies', meaning that they remain on your computer or other device after you close your browser. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.
Cookies set by the website owner (in this case, Semrush) are called “first party Cookies”. Cookies set by parties other than the website owner are called “third party Cookies”. Third party Cookies enable third party features or functionality to be provided on or through the website (for example, advertising, interactive content and analytics). The parties that set these third-party Cookies can recognize your computer both when you visit the website in question and also when you visit certain other websites.
For more information on Cookies, please visit http://www.allaboutcookies.org/. Moreover, the Association for Digital Marketers has drafted a guide on online behavioral advertising and online privacy that you can find on: http://www.youronlinechoices.eu/.
What does Prowly use Cookies for?
We use first party and third-party Cookies for several reasons. Some Cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” Cookies. Other Cookies help us to provide you with a better Website by enabling us to monitor the pages that you find useful and tailor our Website to your needs, likes and dislikes by gathering and remembering information about your preferences.
Cookies overall allow:
- you to browse and view our Website, adapt the content or display of our services to your device to improve your navigation and optimize our Website;
- to store information relating to a form already completed (e.g. your user account) or relating to products, services or information of our services (e.g. contents consulted, etc.);
- to customize our content and advertising according to your interests;
- to gather statistics and audience measurements on the use of our Website;
- to manage the security of our services by detecting/tracing any attempt of malice, computer intrusion or violation of the general conditions of use;
- to fulfill our legal obligations, respond to any requests of third parties empowered by law to ask us to communicate navigation data and/or personal data of users of our services.
The types of Cookies used on the Website are described in more detail below.
What types of Cookies do we use?
The Website uses different types of Cookies as set out below. For a list of the Cookies used by Semrush, please see List of Cookies below.
1. Strictly Necessary Cookies
These Cookies are necessary to ensure the proper functioning of the Website and to provide you with services available through our Website. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The information collected through these Cookies is not used for marketing purposes. As these Cookies are necessary for the functionality of our Website, they cannot be turned off. You can set your browser to block or alert you about these Cookies (for more information, please read "How to control or delete cookies" below), but that will cause some parts of the Website to not work.
2. Functionality Cookies
Functionality Cookies allow the Website to remember the user’s preferences and choices they make on the Website including username, region, and language. This allows the Website to provide personalized features. They are anonymous and do not track browsing activity across other websites. Functionality cookies can include first party, third party, persistent or session cookies.
3. Performance or Analytics Cookies
We use performance/analytics Cookies to analyze how the Website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the Website. For example, these Cookies allow us to:
- Better understand our Website visitors so that we can improve how we present our content;
- Test different design ideas for particular pages, such as our homepage;
- Collect information about Website visitors such as where they are located and what browsers they are using;
- Determine the number of unique users of the Website;
- Improve the Website by measuring any errors that occur; and
- Conduct research and diagnostics to improve product offerings.
4. Marketing Cookies
These Cookies allow us to provide advertising messages to visitors on third party websites and measure the effectiveness of our marketing initiatives. We adhere to industry accepted best practice in respect of our use of marketing Cookies.
How to control or delete cookies
Cookie Preference Center: You can decide whether to accept or reject Cookies other than strictly necessary Cookies. You can exercise your Cookie preferences by clicking on the "Cookies Settings" on our cookie banner.
Browser Controls: You can change your browser's settings to delete Cookies that have already been set and to not accept new Cookies. To learn more about how to do this, visit the help pages of your browser:
If you wish to find out more about removing or blocking cookies, you may visit this page.
Disabling Most Interest Based Advertising: Moreover, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com (or if located in the European Union or the United Kingdom, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
Please note, however, that if you delete Cookies or do not accept them, you might not be able to use all or part of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
With new devices being created all the time, including tablets and phones, it is not possible to list every browser for every device. The best advice is to consult the manufacturer's website for further instructions regarding Cookies.
Cookies that have been set in the past
If you have disabled one or more Cookies, we may still use information collected from Cookies prior to your preference change, however, we will stop using the disabled Cookie to collect any further information.
What about other tracking technologies, like pixel tags?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, called pixel tags (or web beacons or clear gifs). These are tiny graphics files that contain a unique identifier permitting us to recognize when someone has visited our Websites and track the online movements of Website users. This helps us better manage the Website by informing us what content is effective and improve the effectiveness of our marketing campaigns. In contrast to cookies, which are stored on a user's computer hard drive, pixels are embedded on Website pages. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Third Party Website Cookies
When using our Website, you may be directed to other websites ("Third Party Sites") for such activities as surveys, for job applications, and to view content hosted on those sites such as an embedded video or news article. The Third Party Sites may use their own cookies or similar technologies. We do not have control over the placement of cookies or other technologies by Third Party Sites you visit, even if you are directed to them from our Website. The information that you share with Third Party Sites will be governed by the specific privacy policies, cookie policies and terms of service of the Third Party Sites and not by this Cookie Policy.
Updates to this Cookies Policy
This Cookies Policy may be updated regularly as and when new Cookies are implemented, or existing Cookies removed. If necessary, we will draw the changes to your attention when you next visit the Website.
We may also update this Cookie Policy based upon Cookie best practices and legal requirements.
You are encouraged to check back here in order to keep up-to-date with the latest version of this Cookie Policy.
List of Cookies
JSESSIONID
Used by sites with JavaServer Pages (JSP) to maintain an anonymous user session by the server.
Session
cookiehub
Used to avoid showing the CookieHub widget repeatedly for the same user.
1 year
VISITOR_INFO1_LIVE
Used to measure bandwidth to determine whether the user get the new player interface or the old. Source: YouTube
11 years
atuvs
Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service. Source: AddThis
1 hour
CONSENT
This cookie is set via embedded youtube-videos. It registers anonymous statistical data on for example how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video. For more information, read the general Google Privacy policy. Source: YouTube
6100 days, 18 hours
_ga
This Cookie is set by Google Analytics (a web analytics service provided by Google, Inc. - “Google”), and is used to distinguish users on the Website to generate statistical information about their use of the Website. This helps us improve the Website. The information generated by this Cookie may be transmitted to and stored by Google on servers in the United States. For more information, visit here. You may also install a Google Analytics opt-out browser add-on by going here. Source: Google Analytics
2 years
_gid
Used to distinguish users.
Source: Google Analytics
24 hours
_hjid
This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Source: HotJar
1 year
_hjidIncludedInPageviewSample
This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit. Source: HotJar
30 minutes
_hjAbsoluteSessionInProg (_hjAbsoluteSessionInProgress)
This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. Source: HotJar
30 minutes
_ _hstc
The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Source: Hubspot
390 days
hubspotutk
This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Source: Hubspot
390 days
_ _hssrc
This cookie is used to store information about how visitors use our site and to gather requests from the forms on our website. Source: Hubspot
Session
_ _hssc
This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the _ _hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. Source: Hubspot
1 hour
uvc
The uvc cookie is one of the cookies used to track usage of the Addthis.com service. It allows a user to share a webpage with many social sites. 3rd party cookie from the Add To Any share service at a2a.lockerz.com. Source: AddThis
395 days
loc
This cookie is used to record social activity and exchanges between users, and help publishers to know approximately where the people who exchange information are located.
395 days
YSC
This cookie is set by the YouTube video service on pages with embedded YouTube video. Source: Youtube
Session
_hjFirstSeen
This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. Source: HotJar
1 hour
_hjIncludedInSessionSample
This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit. Source: HotJar
1 hour
MUID
Microsoft User Identifier tracking cookie used by Bing Ads. Source: Microsoft
390 days
test_cookie
To measure the visitors’ actions after they click through from an advert. Expires after each visit.
1 hour
_gid
Used to distinguish users.
Source: Google Analytics
24 hours
_uetsid
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. For more information, please visit here. Source: Microsoft
1 day
_uetvid
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
16 days, 6 hours
_fbp
Is used to distinguish and keep track of your unique users.
90 days
IDE
These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed to you across the web. In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit here. If you wish to disable DoubleClick cookies on your browser please visit this website. Source: Doubleclick
390 days
personalization_id
This cookie is set by Twitter for advertising and to identify and track the website visitor. Read more. Persistent cookie installed by Twitter https://help.twitter.com/en/rules-and-policies/twitter-cookies. Source: Twitter
730 days
messagesUtk
This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. Source: Hubspot
390 days
_dc_gtm_UA-41201146-2
This cookie is used by Google Tag Manager to support Google Analytics on the site. It helps us monitor the use and performance of our website. Source: Google
1 hour
_session_id
Used to get or set the session id for the current session.
CLID
This cookie is usually set by Dstillery to enable sharing media content to social media. It may also gather information on website visitors when they use social media to share website content from the page visited. https://dstillery.com/privacy-policy/
365 days
_clck
This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Source: Microsoft
365 days
_gat_UA-41201146-2
This is a Google Analytics cookie used to throttle request rate. Source: Google
1 hour
_gaexp
This cookie is used to determine a user’s inclusion in an A/B experiment via Google Optimize and the expiry of experiments a user has been included in. Google Optimize is used to enhance user experience on our website. Source: Google
25 days, 18 hours
SRM_B
Tracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. This cookie is installed by Microsoft Bing. Source: Microsoft
390 days
SM
Used in synchronizing the MUID across Microsoft domains. Source: Microsoft
Session
ANONCHK
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation. Source: Microsoft
1 hour
_clsk
Connects multiple page views by a user into a single Clarity session recording. Source: Microsoft.
1 day